Meet the Team | Advidi | Performance Marketing Network

meet the team

Beneath the digital layers and conversions, we’re built on human connections. We invite you to get acquainted with us digitally - and then we’d like to get to know you in person.

Account Managers

Marina Baskaric

Strategic Partner Lead
my story

High school Marina was quite a dreamer; she dreamt of going to San Francisco, going on exchange, getting her Masters abroad and moving to a city that would feel right at the time. Not going to lie, high school Marina was a bit intense. Few years later, here I am, in the city I love at a company that challenges me every day. Happy and proud of everything that I have accomplished so far but most importantly, excited about what is yet to come. Making your dreams come true is hard work but there is nothing better than looking back at everything you have accomplished. Never stop dreaming!

Sjors Land

Senior Strategic Partner Manager
my story

I love building long-lasting relationships with advertisers, and making sure everyone involved gets the maximum results using data-driven insights. After years of building up experience in the marketing and advertising industry across multiple verticals, I am now able to apply the culmination of all this knowledge here at Advidi. Outside of work I love gaming, nature and my mischievous cats.

Alyona Nikitenko

Senior Strategic Partner Manager
my story

“Great things never come from comfort zones.” I always have that thought in my head. It is not possible to achieve something if you are staying in the same place. So I was more than happy to start working at Advidi. The magical atmosphere, people who are super professional in what they do, an opportunity to learn a lot of new things and to have one more interesting challenge in my life are only a few of the things I’ve found here. So don’t save any opportunities for later, because sometimes “later” becomes “never”. Do it now!

Tim Egbers

Account Manager
my story

“If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on."

I dedicated my college years to preparing myself for an international career. Then after college, I would immediately move abroad. At least, that was the plan.

Then Advidi showed up. The vibe, office, people and industry were something that I hadn't experienced before. I had to be a part of it.

This quote stuck with me and reminded me that sometimes you just got to jump on an opportunity, even though it might not be part of the original plan.

Remember to just enjoy the ride.

Andre Mesquita

Account Manager
my story

To dare to discover new frontiers and the will to challenge what people think is possible, runs in my Portuguese blood. I have been leaping from one endeavor to another and I'm far to feel like it's enough for now. Mixing with new cultures and getting to know new people has always been a pleasure of mine. I have lived in many different countries and created long-lasting bonds in every corner of the world. In me you will find someone that you can rely on, a team player and eager to do better. Advidi puts people first and believes in collaboration because the commitment of an individual to a team is what makes a company work.

Affiliate Managers

Dennis Douadi

Senior Affiliate Manager
my story

Me in a nutshell. Travelling back and forth between my hometown and our capital city for a few years now and trust me, that’s no small endeavour. I guess it’s my way of juggling all the things that I value in my life; My big group of close childhood friends, my relationship, my family, my hometown-football club and my career. About the latter, business-wise you’ll find me available almost 24/7 and I sincerely believe that this kind of commitment and dedication is a great USP to have. It got me where I am now and it will take towards the goals that I have set for myself within this industry. Because after all, like the much-debated Jordan Belfort once said; “The only thing standing between you and your goal is the bullshit story you keep telling yourself as to why you can’t achieve it.”

Rick Haasnoot

Head of Affiliates
my story

As a goal-orientated and adventurous individual, I constantly strive to exceed limits. I conquered the Iron Viking Marathon, obtained the black belt in Judo and will be a real challenge if you play board/video games with me! I try to live my life at the fullest and to learn as much as possible along the way. I love to be around interesting people, travel a lot and use my longboard to get to work. Advidi inspires me because everyone else shares my high level of motivation for working hard and pushing to become even better tomorrow.

Lucas Mouw

Affiliate Manager
my story

My philosophy in life is all about realizing the things that you dream of and creating moments that make you happy. Ever since I was five years old, living in The Netherlands, I always dreamt of traveling the world. At the age of 25, I started fulfilling my dream by visiting over 45 countries in 5 continents. I learned a lot from different cultures, created the best memories, all because I just followed my dreams. The rule I stand for is to be myself, make my own path and surround myself with like-minded people. What I love the most about my job here at Advidi is working in an exciting entrepreneurial minded environment where I am given the responsibility as if I run my own business. My most important goal now is to keep creating those win-win situations for each of the stakeholders that I work with.

Nadir Guluzade

Affiliate Manager
my story

Steinar Haan

Senior Affiliate Manager
my story

Working with a lot of ambitious people in this industry I’m able to give all my energy to achieve things together that are far beyond expectations. I focus on building long-term relationships with people who can challenge me or the other way around to get the most out of it. To recharge myself and being fully focused you can find me doing different kinds of sports almost every night.

Advidi Affiliate Manager Stan Semyonov

Stanislav Semenov

Affiliate Manager
my story

Our industry is constantly inspiring me. I’m inspired by the fact we don’t have borders and limits and our target audience is the world. As one GEO ends their day, another is just beginning - traffic never sleeps. The affiliate marketing industry has gathered the best and brightest world’s minds, and Advidi has gathered top minds of the industry. In the Advidi family, there is always an atmosphere of «sky is the limit». In the rapidly changing business with huge volumes of information it’s crucial to keep a work-life balance, so as for me, I find my internal peace either being in the forest surrounded by the silence of trees or listening to the silence of water cutting waves with my wakeboard on the weekends.

KAROLINA VERESHCHAKA

Karolina Vereshchaka

Affiliate Manager
my story

When you do what you love, it's not work anymore. Since my development in the performance marketing sphere, I felt it in my bones. Advidi felt like a natural choice given their company culture. The whole team support one another's growth which ensures your own goals can be met along with those of the company. I'm proud to call Advidi my new home.

RAFI FRIEDMANN

Rafi Friedmann

Affiliate Manager
my story

Building strong relationships and exceeding targets is my passion – like a fish in the water in my role here at Advidi. As an Affiliate Manager, my goal is to supercharge the success of all the affiliates I work with, whilst creating my own success along the way. I couldn't be more grateful to be part of this unique family. Advidi provides me with all the tools I need to get the most out of myself, and the people I work with. Did I mention we have more fun than you can even begin to imagine?

IAN TER HAAR

Ian ter Haar

Affiliate Manager
my story

I am an open and sincere person, always in for new and exciting adventures. Discovering the world and venturing into new and unknown places is what I love to do. Developing and maintaining long-term relationships through honesty and loyalty is what I believe in. Do this not only with your friends and family but also in your work environment. Treating someone the way you would like to be treated is the rule I live by.

CLAIRE MAZZOCCHI

Claire Mazzocchi

Affiliate Manager
my story

Dutch looking but truly Italian. Over the past 6 years, I have found myself balancing between Italy and The Netherlands, finally ending up at Advidi. In this highly competitive industry, it's important to be open-minded, reframe your assumptions, be resilient, and always try to constantly surprise yourself first. In my daily life at Advidi, you will probably find me in the kitchen debating with our amazing chef, Kai over who does the best carbonara (me, obviously!).

VALERIA SEMENOVA

Valeria Semenova

Sales Assistant
my story

Acquisition

Advidi Acquisition Manager Jeroen van Walsem

Jeroen van Walsem

Head of Business Development
my story

My parents told me that my favorite words as a kid were ‘who’, ‘what’ and most of all ‘why’? I was constantly busy discovering, finding out the purpose of things, trying to understand people’s motivation for their actions and thoughts. The Affiliate Marketing industry seems to be the perfect fit for me. I get to work with incredibly smart people while working in an extremely dynamic and innovative environment. There are who, what and why’s everywhere, every day.

Finance

Aylin Cetin

Account Receivable Manager
my story

‘’Do I look forward to getting back to work?” I ask myself every morning to see if I am spending my days doing a job I love, with people I enjoy being around. I am really lucky that my answer is ‘Oh God yes!’ every day. At Advidi the environment is fun and motivating. It helps me achieve a work-life balance, even if it seems impossible nowadays. It taught me that you can find the way to spend quality time chilling with your beloved ones, going on camping trips or cycling. Things that I could never do if I had remained in my hometown, Istanbul.

Danny Hogervorst

Finance Manager
my story

When I was younger I had no idea what I wanted to be, like so many do. While I thought having my own bar was an amazing idea, I soon realized that it was not something I wanted to do my whole life - I wanted to further my education. So I went back to school and got my degree in Finance and Control. However, at that point, I still wasn’t ready to settle down, which led me to travel to Sri Lanka to see more of the world. Coming back from this adventure, I was ready to focus on my career, which led me to Advidi. Now I’m here, working in finance and I love it.

Seda Vardanyan

Finance Assistant
my story

As a former tennis player, I never stopped following my ambitions through hard work and dedication. After living in three different countries, my journey led me to my favorite place so far – Amsterdam. Being surrounded by young and motivated people with very diverse backgrounds is only one of the reasons why I am happy to be part of the Advidi family.

Smiling woman on black background

Alina Bakhtina

Finance Intern
my story

Born in a small town in Russia, living abroad has always been a dream of mine. Fortunately, my commitment and the ability to work hard made it possible and now I am a finance intern in the best company one can only imagine - Advidi.
Advidi has shown me that office life is not only about work, but the people involved in it, which is why the Advidi family culture is important to our team. When the satisfaction from a job and great colleagues meet each other, what else do you need?

FONS EICHHOLTZ

Fons Eichholtz

Finance Assistant
my story

After working within a corporate company I wanted to work in a more dynamic and young environment. After my first day working at Advidi I knew I made the right choice. Working with so many different people from different countries has really been eye-opening. Starting as an intern, the company gave me all the opportunities to grow within the company but also grow as a person. I can’t wait to see what more Advidi can bring me…

Marketing

Giovanni Garrone

Visual Brand Manager
my story

Proudly born and raised in Northern Italy. Architecture degree in my background, graphic design in my present, with a dream to combine them in the future. I lived in Norway for almost two years - just the right amount of time to make me understand that it wasn’t “my place”. Glad to finally be in Amsterdam and work at Advidi in an exciting and dynamic environment. Just what I needed.My worst nightmare? To fall into the boredom of a routine life. The most important thing I’ve learned is that I don’t want to keep on wasting time doing things I don’t want to do! People who truly know me keep on saying my mind’s on the moon, but they don’t know what they are missing. The view from up here is amazing.

amy di salvo

Amy Di Salvo

Events And Client Engagement Manager
my story

London raised, now Amsterdam based, with some Italian heritage thrown in to keep things spicy!

My passion for developing relationships and impactful events means I really have found a role that is the perfect fit for both my vivacious personality and my varied skill set. My work mantra has always been “Get the job done - but have fun doing it!” and here at Advidi, they certainly make the second part of that easy to achieve!

Human Resources

Rutger Diepstra

Corporate Recruiter
my story

“Treat people the way they want to be treated.” This is something I strongly believe in. Having travelled and lived in different countries due to my previous job, I’ve had the privilege of meeting all sorts of people from different backgrounds. Each one of them has their own story and approach to life - if I were to sketch a situation, no one would respond the same way. If you can get to understand people with a personal approach, you’ll find yourself on solid ground to build up business. A “people-first” mentality, as we say here at Advidi!

Marleen Hendriksma

Corporate Recruiter
my story

When I started at Advidi with my internship whilst doing my HR degree, I never expected that
I would like a company so much. During my time here, I was asked if I wanted to continue
working at Advidi as a corporate recruiter. I can't wait to connect the right people to this great company so they can have the same incredible experience I have had. Whilst working here the most important thing I’ve learned is that when you believe in yourself, you can make it happen. Also when you are surrounded by the right people, they will help you reach your goals. Because of this company culture, I am always happy to go to work where I am surrounded by people that help me grow and want to see me succeed!

Business Intelligence

Anetey Abbey

Business Analytics Manager
my story

For me, the sky is not the limit, the mind is. At Advidi, I feel that there is freedom for the mind to create, to improvise and to develop. This is what I love here. This and data. I believe that “In God we trust, all others must bring data”. If you have data you can find the key to everything. You know what is real and what isn’t, where to go and what to avoid. Thus, you build your way towards a successful performance.

Melody Herindra

Business Intelligence Analyst
my story

I’m usually a very quiet person, but that just means that i’m thinking a lot :-) I go through many books per month, so you can often find me in the non-fiction section at the international bookstore. Due to my childhood in Tokyo I really appreciate Japanese (pop) culture; I really love the online culture and community. This is why Advidi is such a good fit for me. Data analysis is what I do, ensuring my colleagues are supported by accurate reports, which helps them to operate efficiently. I love it here at Advidi and can’t imagine working anywhere else!

Maarten Bosma

Senior Market Analyst
my story

Tech Department

Kevin Kreuger

Developer
my story

Two years ago I worked in a financial department, but it wasn't my dream job. At that time I made the decision to do something I really like: Web design and web development. I studied for a year and followed different courses on YouTube and Udemy. In this time I got a few freelance projects.

After learning the ropes, I got my first job as a developer, where I learned a lot more and really refined my skills. Now I’ve been working at Advidi for a while and I like it a lot. I have amazing colleagues and Advidi gives me the space to be creative and continue to develop myself.

Rafael Moreno

Developer
my story

I like to cook in my spare time - mainly Mediterranean dishes, as I am originally from Spain. In my coding I also like to add some spice here and there to present our users and partners with the best flavours possible. Besides great colleagues and a great atmosphere, there's one extra thing that truly motivates me here at Advidi: the daily fresh dishes cooked by our office chef. Great food for great thoughts!

Dave van Hooijdonk

Developer
my story

Before I started my coding career I was working towards a PhD in Biomedical Science. Maybe that's why I really feel at home at Advidi: the chemistry between technology and people is amazing! Furthermore, I'm excited to explore what machine learning and artificial intelligence can bring to our field of expertise.

Jorden van Breemen

Lead Developer
my story

In life, it's all about great teamwork and balance. Einstein once said: “Life is like riding a bicycle. To keep your balance, you must keep moving.” And great movement is what Advidi is all about! So as a member of our great tech team, we'll keep the pace of software development as close to the speed of light as Einstein will allow us.

STEPHEN ADAMS

Stephen Adams

Developer
my story

I’m an American, a Ph.D. in computer science brought me to Europe and my wife brought me to the Netherlands. I love a good challenge and working at Advidi is a great challenge. The fast-paced industry and passionate colleagues really push me to deliver my best every day! When I'm not working I enjoy running, reading, and programming on my personal projects.

Office

Kai de Bies

Office Chef
my story

I was 9 and really hungry that night when my dad figured out that he forgot to buy groceries. In panic, he started looking around the kitchen, and found a can of beans, knakworst (Dutch sausage), a few eggs and suspicious potatoes. I stood next to him astonished watching him cutting, cooking and flipping pans. I was expecting to try the worst meal ever! But, on the contrary, the mix that looked like a Spanish omelet was actually delicious! It was so good that we named it – Darkai. Maybe not the most creative name, since we only put our names together. But I learned something important that day - In time of crisis, use your creativity as your main force. It was also the day from which I started thinking about all the possible mixtures of flavors that can be brought together. I believe it was as well the day when I discovered the magic of cooking.

Advidi Executive Assistant Anke Bouers

Anke Brouwers

Management Team Assistant
my story

I grew up in Friesland, the north part of Holland in a city called Dokkum. Known by the world famous elfstedentocht (Eleven City ice skating Tour). I never thought that anybody could bring me to the ‘big city’ Amsterdam, but my boyfriend did. Five years and two kids further I can say that I really love this city and all its possibilities. With my job at Advidi I found the best place to work as well, so no countryside for me anymore!

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